#1: The app interface is engineered for personalization and habit-forming guest experiences
“Starbucks-Like” Dynamic Home Screen:
the app's main screen is constantly updated with personalized content based on the user’s previous behavior
1-Click Mobile Ordering:
the order process is designed to be so convenient that it turns into a habit
Emotionally Rewarding Experiences:
the Rewards process of earning, choosing,
and redeeming is designed to generate a positive emotional connection with the brand, rather than encourage the 'discount-seeking' mindset